Social media can help you reach a highly targeted audience who are bound to be interested in your app. Not only that, social media can also bring you even more potential customers because others can share your content.
While the benefits of social media are numerous, you’ll need to focus on some specific tasks if you want your promotional campaign to be successful. Here are 7 ways to promote your app on social media that are sure to drive results.
1. Create an App Trailer
When selecting an app to download from the app store, most customers will look for an app that offers a short video or app trailer. A Google study found that almost 50% of internet users look for videos related to a product or service before visiting a store.
To promote your app in a way that is visually enticing, you can also upload your app trailer to your social media accounts and share them with your followers. Sharing your app trailer on social media increases the chances that your app trailer will go viral, especially if it is shared by the top social media influencers in your industry.
Your app trailer should show the basic functions of your app, as well as, provide an overview of the app’s UI and navigation. You must make sure that your app trailer grabs visitors’ attention within 5 to 10 seconds, otherwise they’ll leave. Show your visitors the key benefits of using your app and why they should choose your app over the competition.
2. Share App How-to Videos
If your app is a bit more complicated, you can also promote your app by creating how-to videos that explain how to use specific features of your app. In fact, 4 out of 5 consumers believe that demo videos are helpful.
These how-to videos are also likely to be shared by other users in order to provide quick support when people need help and can’t reach you right away. For B2B apps, testimonial videos are also highly effective and can help you to turn more freemium users into customers for your app.
As you create your video content, make sure to create videos for multiple resolution screens. That will make it easier for you to share your videos across a variety of social networking platforms and mobile video ad networks.
3. Connect With Social Media Influencers
For effective app marketing, you can’t do things alone. In fact, you’ll absolutely need to develop relationships with the top social media influencers in your niche if you want to give your app promotion a serious boost.
According to a Nielsen report, 92% of consumers trust recommendations from family, friends and colleagues more than any other form of advertising.
Using sources like LinkedIn search, Clarity, BuzzSumo, and YouTube search, you can quickly locate the social media influencers who are most prominent in your niche.
To get their attention, gradually introduce yourself by following them on their social media accounts, sharing their content, and leaving comments on their posts. Once that relationship is established, send them a personalized pitch asking for them to review your app.
Some social media influencers also offer sponsored social media posts, which is another great opportunity to put your business in front of thousands or millions of potential customers.
4. Conduct Surveys
A survey about your app will encourage people to try your app while also providing an opportunity for you to get feedback on your app. You can also ask your social media followers to review and rate your app in the app stores.
Sites like Twitter and Facebook already have survey features built into their networks that you can take advantage of. If you prefer to use a third-party service to conduct your survey, extend the reach of your survey by using paid advertising on the social networking platform to promote it.
5. Create Groups
All successful apps are backed by active community members. If you want to promote your app on social media, consider setting up a group. A group can serve as a place for people to find all of the latest content related to your app. Facebook Groups is the most prominent example of a social media site that offers a group feature and you can add and delete members from your group to help you build a targeted audience for your app.
6. Run a Contest
A contest is a great way to attract interest to your app. In addition, users will also have an incentive to check out your app if there is a chance that they might win a prize. If your app is related to a particular niche, such as travel, consider partnering with other companies to boost your audience’s interest in the available prizes for your contest.
Then create a landing page for your app and share it across your social media profiles with occasional updates and the details of the winners and their prizes once the contest has ended. Running a contest also helps you to build a list of subscribers that you can market your app to continuously as your product matures.
7. Paid Social Advertising
While low cost methods can be highly effective for promoting your app on social media, if you need a quick boost, paid social advertising is your best bet. Facebook Mobile App Ads can drive app installs for your app and you can set your own budget and targeting parameters. Each ad is delivered as a sponsored story labeled Suggested App and allows people to install your app with a simple tap.
Let’s Talk
At Achievion, we can help you build an app that is destined for success. Let us take 30 minutes to discuss your app idea with you and build a plan for getting it to market. Schedule your free consultation for application development services now.
