Computer vision powered retail traffic analytics software

System successfully enhanced store occupancy management by 23% and boosted customer retention rates by 11% through real-time monitoring of mall traffic.

Client

Technology company providing data-driven solutions to the brick-and-mortar retail sector.

Objective

Build real-time mall traffic monitoring solution by analyzing camera footage to help operation teams manage store occupancy efficiently and capitalize on consumer insights.

Solution

Our team performed a broad analysis of the video footage collected from several shopping malls. Then we designed intuitive platform user interface and delivered the software that includes the following features:

Visitors count and pathways tracking
Heatmaps generation across various metrics such as number of people, dwell time, traffic journeys and others
Store lines monitoring and management
Social distancing and store occupancy monitoring
MAG (mood/age/gender) visitor profiling
Marketing campaign performance measurements

Result

Our software was deployed to several shopping malls and produced a multitude of insightful data points about visitors. This information allowed individual store owners to deliver personalized offerings to their clients and achieve higher retention rates.

Real-time mall traffic monitoring: the Computer Vision Powered Retail Traffic Analytics Software facilitated real-time monitoring of mall traffic, resulting in a 23% improvement in store occupancy management.
Insightful analytics: deployed across various shopping malls, the software generated actionable data, enabling store owners to make informed decisions, personalize offerings, and achieve a 11% increase in customer retention rates.

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