During the EMA Annual Conference on September 18, Achievion’s CEO, Alex Jacome, assumed the role of the keynote speaker. In his address, he delved deeply into the transformative potential of AI within the Experiential Marketing sector.
The EMA community serves as a global consortium of entrepreneurs and business executives in the field of experiential marketing. Its primary objectives are to cultivate creative collaboration, offer mutual support, and stay at the forefront of emerging industry trends.
Here are the key takeaways from Alex’s presentation:
- Immersive Experiences: Alex explained how AI, in conjunction with virtual and augmented reality, is reshaping customer engagement, painting a vivid picture of virtual realms where customers can engage with products, services, and narratives in innovative ways, thereby fostering more profound emotional connections.
- Emotion AI: He underscored the potential of Emotion AI, which enables businesses to identify and respond to human emotions in real-time, resulting in personalized emotional journeys and more authentic connections with customers.
- Voice Search Optimization: Alex discussed the critical importance of optimizing content for voice search, especially in the era of voice assistants. He provided examples of how businesses are creating immediate, voice-driven experiences to effectively engage with their audience.
- Ethical Considerations: He emphasized the significance of trust and responsibility in advancing AI and highlighted the imperative for brands to prioritize data privacy, transparency, and fairness to build trust and uphold ethical standards in AI-powered experiences.
We extend our appreciation to the EMA for orchestrating this exceptional gathering and express our gratitude to all attendees for their enthusiasm and steadfast commitment to advancing innovation within the marketing field.