Transforming Industries

Transforming Industries
Real Estate

Real estate transactions are data intensive. With AI you can turn your data into intelligence that can be used to improve everything from lead generation and marketing to document processing and property management.

Major Players

Property Buyer/Investor
Property Seller
Real Estate Agent
Real Estate Listing Service
Lender
Property Seller

AI Use Cases

01

Improve real estate marketing content

AI systems can analyze behavioral data targeting people most likely to respond to certain marketing messages, and personalize ads which resonate with their preferences.

With AI system, realtors can better analyze the behavioral data related to prospects. This, in turn, allows them to know the customers most likely to respond to their messages. More importantly, it enables them to customize ads to target customers in a preferred way.

By providing them with a wide array of information about prospective customers, AI technology and big data help real estate businesses to reach out to the target audience with better marketing content. With AI algorithms, realtors can better analyze data to bring improvements to multiple aspects of their business including accounting, finance, appraisals,
and target marketing. Additionally, the technology allows them to break down information that could affect the sale or purchase of a property.

AI can not only help you in picking better properties to market, but it can also help you to improve the content you use to target prospects. The beneficiaries of this include real estate agents and real estate listing services.

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Beneficiaries:

Real Estate Agent
Real Estate Listing Service
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02

Generate quality leads

AI can help generate, validate, and enrich leads providing insight into leads’ behaviors and preferences that allow agents to strategically reach out.

AI allows real estate businesses to gain better insight into the behaviors and preferences of prospective customers. This allows the realtors to strategically reach out to the prospects, which increases their chances of generating quality leads.

The best way to secure a sale in the real estate industry is providing customers with the property they want and desire. To do this successfully, the agent needs to know his/her clients; this typically involves talking to them, finding their pain points, and understanding exactly what they’re looking for. AI can make this easy by aggregating the data to find out what works best at a particular touchpoint. This allows agent to personalize every customer interaction and tailor the messaging and imagery to make it appealing to the customer.

If an agent or a listing service is able to personalize each customer interaction with the help of an AI-based algorithm, it won’t take long to become the go-to realtor/service for buying properties or making a sale.

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Beneficiaries:

Real Estate Agent
Real Estate Listing Service
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03

Improve customer experience with chatbots and interactive virtual tours

AI makes virtual tours possible, along with bots that can answer general questions such as square footage and leasing terms. Smart chatbots can
recommend personalized advice to each customer.

Thanks to AI technology, interactive virtual property tours are now a reality. Additionally, there are smart chatbots that improve customer experience by making personalized recommendations to each customer. AI and virtual reality (VR) technologies have made it possible to take prospective buyers on a virtual tour of a property they intend to buy and allow them interact with the property in VR.

On the other hand, AI-based chatbots can provide service to customers and prospects 24/7 on the website and social media pages. They can interact with customers on agent’s or a listing service’s behalf while the office is closed and you’re fast asleep. The beneficiaries of this technology include real estate agents and real estate listing services

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Beneficiaries:

Real Estate Agent
Real Estate Listing Service
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04

Imagine remodeled interior before purchasing a house

AI and AR based mobile apps can help see the potential look of the new house based on several design options by pointing a smartphone’s camera
to old house interior.

AI and AR-based mobile apps can help see the potential look of the new house based on several design options by pointing a smartphone’s camera towards the old house interior. With augmented reality (AR), people can visualize how a vacant property will look once it’s remodeled or furnished from the inside.

When prospective buyers know what a house will look like after being furnished or remodeled, they are more likely to make an offer for the house which meets or even exceed expectations. This is great news for both the property seller and the realtor brokering the deal.

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Beneficiaries:

Property Buyer/ Investor
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Check out the 3D Room Reconstruction App case study

Success Story
05

Evaluate property value

AI systems can estimate property values based on property characteristics and previous home sales nearby.

AI can estimate the value of any property based on its characteristics and the previous home sales made in the area. Thanks to AI, Realtors no longer need to evaluate a property’s value manually. Instead, they have can use AI-powered solutions to improve things for themselves and customers.

The technology can accurately estimate the market value of a property by using regression analysis to find similar properties in the area that were sold recently. Additionally, the technology can be integrated with other data variables such as custom APIs, marketing lists, match & append, etc. for further evaluation and insights. Beneficiaries include real estate listing services, property sellers, property buyers, and real estate agents.

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Beneficiaries:

Real Estate Listing Service
Property Seller
Property Buyer/ Investor
Real Estate Agent
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06

Identify best buyer match for a property

AI technology makes it easier to match a buyer with a property by analyzing historical data.

AI technology makes it easier to match a buyer with a property. In other words, the technology makes it easier for real estate agents, and property sellers to choose from a large pool of interested buyers. With AI, you can learn about the preferences of buyers to match them with a property that fits. The beneficiaries of this technology include real estate agents and property sellers.

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Beneficiaries:

Real Estate Listing Service
Property Seller
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07

Recommend the best property selling/buying time

AI powered system can predict the best time for selling and buying real estate based on tons of available data points.

An AI-powered system can predict the best time for selling and buying real estate based on several available data points. These systems use machine learning (ML) algorithms to predict the buyer’s behavior. With this information, they are able to recommend the best time to sell or buy a property. The beneficiaries of this AI technology include property sellers, property buyers, and real estate agents.

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Beneficiaries:

Property Seller
Property Buyer/ Investor
Real Estate Agent
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Check out the Home Sales Prediction Service case study

Success Story
08

Improve investment analysis

AI helps real estate investors assess risk based on parameters or notify an investor when a deal matches their criteria.

With AI, real estate investors can better assess their risks. Additionally, the technology can notify them when a deal matches their criteria. Although it is a great way to build wealth fast, real estate investing can be difficult to get started with. The good news is that AI-powered real estate tools allow real estate investor to better assess risks and make sound investment decisions.

 

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Beneficiaries:

Property Buyer/ Investor
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09

Help manage maintenance and scheduling

AI is used to streamline processes helping property managers locate cost-efficient vendors, negotiate supply pricing, and proactively recommend
maintenance and management tasks.

AI can help property managers to streamline the processes, allowing them to negotiate pricing with suppliers, locate affordable vendors, and dynamically make recommendations about tasks related to maintenance and management.

Property management is made easier by AI’s ability to track and predict when a home’s maintenance systems need replacing. Additionally, AI technology allows you to keep an eye on the trends in specific locations and increase/decrease property or rental rates based on this data.

AI also makes it possible to evaluate factors such as expansion and building automation to understand how they impact your pricing, expenses, and profits.

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Beneficiaries:

Property Manager
Property Buyer/ Investor
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10

Streamline processes and document management

AI can process handwritten and paper documentation, enter data into systems, and extract information from unstructured sources, freeing up
agents to better deliver complicated tasks.

Another area where AI technology helps is the processing and management of documents. This includes both paper documentation and data entered into computer systems. Additionally, AI allows to extract data from unstructured sources, which frees up time to spend on better delivering complicated tasks. Some ways that AI can streamline processes and document management include auto-classification, entity extraction, and finding similar items.

Auto-classification involves the use of AI to classify documents and emails. As you receive the items or documentation, AI analyses the metadata within them to send them to an appropriate file or location. This ensures increasingly accurate classification of items that saves you from the hassle of manually sorting out the documentation related to buyers, sellers, or the market that you receive. On the other hand, AI-based entity extraction can help scan each document and identify important attributes such as the names of people, their geographic location, and contact details.

Finally, AI can quickly deliver a list of options to help you in reviewing a document and finding similar items or data. The people who can benefit the most from the use of AI for streamlining processes and document management include real estate agents, real estate listing services, and lenders.

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Beneficiaries:

Property Seller
Property Buyer/ Investor
Real Estate Agent
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11

Predict loan defaults

By reviewing historical data AI can predict loan defaults making the risk assessment process more efficient.

AI can improve risk assessment for realtors by reviewing historical data to predict loan defaults. By predicting loan defaults, AI technology can increase the efficiency of the risk assessment process. This forces borrowers to avoid ventures that are less profitable and instead focus on properties that promise the greatest return. Lenders stand to benefit the most from this technology.

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Beneficiaries:

Lender
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